Recently, I remembered a phone conversation I had with my former internship supervisor who had gone to work for Kraft. During this phone call, I made an off-the-cuff riff about an idea I had for a Kraft promotional item with high kitsch appeal.
The idea was this:
A snow globe inside which is the company name—Kraft—spelled out in letters that look like macaroni. Instead of white snow flakes falling when the globe is shaken, it was orange flakes to represent the powdered cheese.
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